Our PPC management combines advanced keyword research, bid automation, and campaign architecture to maximize every dollar you invest in Amazon advertising. Campaign architecture split by job: keyword discovery, scaling what converts, and brand defense, with a budget and an ACoS target set per campaign.
Our approach combines automated bid management with human strategic oversight - catching opportunities that pure automation misses, like seasonal keyword shifts and competitor gaps.
What's Included
Keyword Research & Mining - Deep competitor analysis, search term harvesting, and long-tail keyword identification to capture high-intent traffic at lower CPCs.
Campaign Architecture - Structured campaigns (auto, research, performance) that isolate profitable keywords and scale budget efficiently.
Bid Optimization - Daily bid adjustments based on ACoS targets, placement performance, and dayparting data to maximize every ad dollar.
Negative Keyword Management - Continuous search term analysis to eliminate wasteful spend and protect margins.
A/B Creative Testing - Systematic testing of ad copy, images, and video for Sponsored Brands to improve click-through and conversion rates.
Sponsored Brands & Display - Full-funnel advertising strategy including Sponsored Products, Sponsored Brands, Sponsored Display, and DSP when applicable.
Our Process
PPC Audit - We analyze your current campaigns, identify wasted spend, and benchmark your ACoS against category averages.
Campaign Restructure - We rebuild campaigns with proper segmentation, match types, and budget allocation.
Weekly Optimization - Bid adjustments, keyword harvesting, negative keyword additions, and budget reallocation every week.
Brand Protection - Protect listings that your PPC drives traffic to
Frequently Asked Questions
How much should I budget for Amazon PPC?
Budget is set from the goal and the product margin, not as a fixed percentage of revenue. We work it out together in the free audit, on your own numbers.
How fast will I see results from PPC optimization?
In the first weeks we restructure campaigns and clean up search terms. What changes after that depends on your category, competition and margin, so we report actual numbers every month instead of promising a timeline.
Do you manage Sponsored Brands and Display ads?
Yes, we manage all Amazon ad formats including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP for eligible accounts.