When another seller attaches an offer to your ASIN, the direct loss is control over the customer experience connected to your product page. The offer may affect who wins the Buy Box, what customers receive, which seller they contact, and how they understand the relationship between the product and your brand.
Amazon brand protection starts by identifying what actually happened. A competing offer, a counterfeit product, an unauthorized reseller, a changed detail page, and suspected review manipulation are not the same problem. Each needs different evidence and a different reporting path. We document the event before deciding whether there is a valid infringement to report.
A seller attached to your ASIN is an offer-level issue. That seller may be offering an authentic product, a materially different product, or a counterfeit. The offer alone does not establish which situation applies. We examine the seller, offer, fulfillment method, product received when a test order is appropriate, and the claims made on the detail page.
A counterfeit listing involves a product presented as your brand without being genuine. An unauthorized reseller may hold authentic inventory but lack a direct relationship with you. Many brands call all three situations listing hijacking, but the reporting options differ. We classify the problem first so the evidence and requested action match the conduct being reported.
Amazon Brand Registry gives enrolled brands access to tools for managing brand information and reporting suspected intellectual property violations. The available tools depend on the brand, marketplace, account, and issue. Enrollment can make ownership and reporting paths clearer, but it does not guarantee that every disputed offer or catalog contribution will be removed.
Brand Registry is built around registered intellectual property and the information Amazon requests during enrollment. We do not treat enrollment as a substitute for evidence. A report still needs to identify the right, the conduct, the affected content or offer, and the reason the conduct is believed to infringe that right.
A useful infringement report is specific. It identifies the affected ASIN or offer, the right being asserted, the exact conduct, and the evidence connecting that conduct to the claimed violation. The requested action should follow from those facts. A focused report is easier to evaluate than a broad complaint about competition, pricing, or loss of the Buy Box.
A weak report often mixes several disputes, omits the relevant right, relies on assumptions about a seller, or asks Amazon to enforce a commercial arrangement rather than a platform or intellectual property rule. Repeated submissions without new evidence can make the history harder to follow. We prepare one documented position instead of treating volume as proof.
Evidence may include dated screenshots, seller and offer details, product page changes, order records, packaging, product photographs, correspondence, trademark information, and prior report references. A test order can help distinguish an authentic product from a different or counterfeit item, but it is used only when it can answer a relevant question.
We preserve what was visible, when it was visible, and how it connects to the brand's rights. Brand documents establish the basis of the report. Screenshots establish the observed event. A test order can establish what was delivered. Collecting these elements before filing reduces ambiguity and prevents the report from depending on conclusions that the evidence does not support.
We record the submission, the evidence supplied, the affected ASINs or offers, and Amazon's response. If Amazon asks for clarification or additional documentation, we compare that request with the original report and prepare the relevant material. We also preserve the history so a later response does not start without context.
We control the quality and timing of our submission. We do not control Amazon's review, decision, enforcement action, or resolution timeline. An infringement report is filed on the same business day we confirm the issue with the evidence gathered up front. Amazon sets the resolution timeline, not us.
A product detail page can reflect information from more than one contribution. Changes may come from another seller, a brand contribution, an automated catalog process, or an Amazon correction. Seeing different text or imagery does not by itself identify who made the change or prove an infringement.
We capture the changed fields, compare them with approved brand material, and determine whether the issue belongs in a brand report or a catalog correction. Recovery depends on the available evidence and the source Amazon accepts for the attribute. Routine catalog operations belong in Amazon account management, while advertising concerns belong in Amazon PPC management.
Automated alerts run continuously on the ASINs we track, and our review and action happen within the working day. The automation flags the change. A person decides whether it is a violation.
Alerts can identify seller additions, selected detail page changes, image changes, offer movement, and other tracked events. A person compares the alert with the listing, brand material, seller information, and prior history. Review monitoring follows the same evidence rule: we watch patterns and report activity that appears to be manipulation, but we do not intervene in customer reviews or attempt to influence feedback.
Protection does not automatically transfer as one identical process across marketplaces. Brand records, available tools, seller activity, reporting routes, and the documents relevant to a complaint can differ. We keep evidence and submissions separated by marketplace so a report refers to the correct offer, content, and brand record.
We do not make legal assumptions about whether one registration covers another territory. Questions about registrations or rights go to the appropriate adviser. Marketplace tax and filing work is also separate and belongs in EU VAT compliance. New seller registrations belong in Amazon account setup.
A lower price is not itself proof of infringement. An unauthorized reseller may be selling authentic goods acquired lawfully. A genuine negative review is not manipulation simply because it is damaging or disputed. In those situations, an infringement report may be unsupported.
The alternative depends on the problem. Inventory distribution may need attention through inventory management. Performance patterns can be reviewed through analytics and reporting. A suspended selling account requires account reinstatement. We explain when brand reporting is not available rather than filing a claim that does not match the evidence. Our services page shows the separate scopes.
The monthly brand protection report records alerts reviewed, confirmed issues, evidence collected, reports filed, responses received, unresolved items, and decisions requiring your input. It separates automated signals from human conclusions so an alert is not presented as a confirmed violation.
The report also identifies recurring seller, offer, catalog, or review patterns that may require a change in process. It does not promise removal, a decision date, control of the Buy Box, or a particular enforcement result. It shows what was observed, what action was justified, and what remains under Amazon's control.