You sell to Amazon, and Amazon sells to your customers. We manage the Vendor Central side of that relationship for brands with a 1P account on Amazon.de, Amazon.fr, Amazon.it, Amazon.es and Amazon.co.uk: purchase orders, chargebacks, catalog, promotions, annual negotiations and Amazon Ads.
On Vendor Central you do not set the retail price. You wait for purchase orders from Amazon, and you do not talk to the end customer. Advertising, product pages and shipments work much like on Seller Central. We know both sides. One of our founders ran a company that sold to Amazon as a Vendor in the EU, and our team includes a Vendor Central specialist with about four years of work on 1P accounts in Germany, France and Italy.
Who this service is for
Brands with an active Vendor Central account on at least one of these marketplaces: Germany, France, Italy, Spain, UK.
Brands that sell both 1P and 3P and want one plan for both channels.
Brands whose Amazon margin keeps getting smaller and who want to see where the money goes.
What we manage
Vendor audit. We review purchase orders, chargebacks, shortages, catalog and advertising, and show you where margin is lost.
Purchase orders and daily operations. Order confirmation, fill rate, shortage claims and chargeback disputes.
Reporting. Sell-out and profit and loss per product, built from your Vendor Central reports.
Catalog and A+ content. Product pages, images and A+ content, kept correct across marketplaces.
Annual negotiations and promotions. Preparation for the annual vendor negotiations, and planning for Best Deals, Prime Day and Black Friday.
Amazon Ads for vendors. Campaigns run by the same team that manages our Amazon PPC clients.
Hybrid 1P and 3P strategy. Which products stay with Vendor Central and which move to Seller Central.
How we work
Free audit and call. We review your account and walk you through the findings on a 30-minute call.
Plan. We agree the priorities for the first months.
Monthly management. We run the agreed work and report every month.
Why Agile Consultancy
Experience on the Vendor side, not only on Seller Central.
What is the difference between Vendor Central and Seller Central?
On Vendor Central you sell to Amazon, Amazon sets the retail price and sends you purchase orders. On Seller Central you sell directly to customers and set your own price.
Which marketplaces do you cover?
Germany, France, Italy, Spain and the UK.
What does the free audit include?
We review your Vendor account and go through the findings with you on a 30-minute call.
Can you manage Amazon Ads for a Vendor account?
Yes. Amazon Ads for vendors is part of this service.
Can we sell as a Vendor and as a Seller at the same time?
Yes. Part of our work is deciding which products belong on Vendor Central and which on Seller Central.
Do I need an existing Vendor Central account?
Yes. This service is for brands that already sell to Amazon as a Vendor.
Request a free Vendor audit
We review your Vendor Central account and go through the findings with you on a 30-minute call.